How to Build Recurring Revenue for Your Agency (Without Starting from Scratch)
A practical guide to adding MRR to your agency using your existing client base, skills, and relationships.
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Every agency owner knows the pain: you finish a big project, celebrate for a day, then immediately stress about where the next one is coming from.
Recurring revenue changes everything. Here's how to build it without starting from scratch.
The 4 Types of Agency Recurring Revenue
1. Retainer Services
Package ongoing services (SEO, social media, maintenance) into monthly retainers. Predictable scope, predictable revenue.
2. Productized Services
Turn your most common deliverables into fixed-price, fixed-scope packages that clients can subscribe to monthly.
3. White-Label Software
Resell software tools under your brand. High margins, sticky clients, minimal additional work.
4. Hybrid Model
Combine project work with ongoing software/retainer. “We'll build your website AND provide the tools to manage it ongoing.”
Start with What You Have
The fastest path to recurring revenue uses your existing assets:
- Existing clients: They trust you already—upsell them first
- Existing skills: Package what you already know how to do
- Existing relationships: Referrals from happy clients
The 30-Day MRR Challenge
- Week 1: Audit your services and identify what can be recurring
- Week 2: Create 2-3 recurring packages with clear pricing
- Week 3: Pitch to your 10 best existing/past clients
- Week 4: Onboard and systemize delivery
Most agencies following this framework add $2K-$5K MRR in the first month.
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