How This Agency Added $8,400/Month in Recurring Revenue
Case study: Digital Reach Agency went from project-based feast-or-famine to predictable recurring revenue in 60 days.
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Marcus Chen runs Digital Reach Agency, a 5-person marketing agency specializing in local businesses. Like most agency owners, he was stuck in the feast-or-famine cycle.
“One month we'd have more work than we could handle. The next, I'd be scrambling to find new clients just to make payroll.”
The Problem
- 100% project-based revenue
- Clients leaving after project completion
- Constantly competing on price
- No predictable income for planning
The Solution: White-Label SaaS
Marcus discovered he could white-label a marketing automation platform and offer it to his existing clients as “Digital Reach Pro”—their own branded software solution.
The Implementation
- Week 1: Set up white-label platform and branding
- Week 2: Created packages ($297, $497, $797/month tiers)
- Week 3: Pitched to existing clients first
- Week 4: Onboarded first 8 clients
The Results (60 Days)
- 17 clients on recurring software subscriptions
- $8,400/month in new recurring revenue
- 0 clients churned (using software = sticky)
- 3 referrals from happy software clients
“The playbook paid for itself 178x over in the first year alone. But honestly, the peace of mind from predictable revenue is worth even more.”
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