New Coaching Client Welcome Email Sequence

Subject: Welcome to [Program Name] — here's what happens next

Hi [First Name],

Welcome! I'm thrilled to have you on board.

You just made a great decision investing in [yourself / your business / your growth], and I want to make sure you get the most out of our work together.

Here's what happens next:

1. You'll receive a Client Intake Form within the next few minutes (check your inbox). Please fill this out before our first session — it helps me prepare to make our time together as valuable as possible.

2. Book your first session here: [Booking Link]. I recommend scheduling within the next 7 days while your motivation is high.

3. Join our [community/Slack/group — if applicable]: [Link]. This is where you'll connect with other clients and get support between sessions.

If you have any questions before our first call, just reply to this email.

I'm looking forward to working with you!

[Your Name]
[Your Title / Business Name]

Subject: How to prepare for your first session

Hi [First Name],

Tomorrow marks one day since you joined [Program Name], and I wanted to help you prepare to hit the ground running.

Before your first session, here are 3 things to think about:

1. What's the ONE outcome that would make this investment worth 10x what you paid? Write it down.

2. What have you already tried that hasn't worked? (Don't worry — we'll figure out why and fix it.)

3. What does your ideal [week / business / client roster / income] look like 90 days from now?

You don't need to have perfect answers. Just having these ideas in mind will make our first conversation much more productive.

Quick reminder: If you haven't yet, please complete the intake form I sent yesterday: [Link]

See you soon,
[Your Name]

Subject: What [Client Name] achieved in [timeframe]

Hi [First Name],

I wanted to share a quick story about [Client Name/Description], who was in a similar situation to where you are right now.

When [he/she/they] started, [brief description of their starting point — e.g., "they were juggling 6 different tools, spending 15+ hours a week on admin, and hadn't taken a vacation in 2 years"].

Within [timeframe — e.g., "90 days"], [he/she/they] [specific result — e.g., "consolidated everything into one system, cut admin time to 3 hours/week, and took a 2-week trip to Portugal — while their business ran on autopilot"].

Here's what [he/she/they] said: "[Short testimonial quote]"

I share this because the same transformation is absolutely possible for you. It starts with the work we'll do together in your first session.

If you haven't booked your first session yet, grab a spot here: [Booking Link]

Excited for what's ahead,
[Your Name]