Speed to Lead: Why 5-Minute Response Time Wins Every Time

Here's a stat that should keep every local business owner up at night: 78% of customers buy from the first business that responds to their inquiry.

Not the cheapest. Not the best. The first.

The Speed-to-Lead Statistics

• Responding within 5 minutes makes you 100x more likely to connect with a lead
• After 30 minutes, your odds of qualifying a lead drop by 21x
• The average business takes 47 hours to respond to a lead
• 35-50% of sales go to the vendor that responds first

Why Most Businesses Fail at This

You're busy. You're with a customer. You're on a job site. By the time you see that form submission or missed call, the lead has already contacted three other businesses.

The brutal truth? Your competitor down the street isn't better than you—they're just faster.

The 5-Minute Response System

The solution isn't to be glued to your phone 24/7. It's to build a system that responds for you—automatically.

1. Instant Text Response: Automated text sent within 60 seconds of inquiry
2. Smart Notifications: Get alerted immediately on your phone
3. Follow-up Sequences: Automated emails if they don't respond
4. Missed Call Text-Back: Every missed call triggers an automatic text

Real Results

“We went from responding to leads in 4+ hours to under 3 minutes. Our close rate jumped from 15% to 34% in the first month.” — Jennifer M., Plumbing & HVAC