Free growth scorecard
Score your business across the Before, During, and After units. The result shows your maturity stage, primary bottleneck, and the next assets to build.
Add enough context to make the result useful. The score can still be saved if you only provide an email after completing the diagnostic.
Before unit
Score
-/5
A best-fit buyer can recognize themselves in your positioning within 5 seconds.
Weak signal
Generic positioning aimed at too many buyers.
Strong signal
One clear beachhead segment with specific proof and language.
Before unit
Score
-/5
Your CTA gives the right prospect a valuable reason to raise their hand now.
Weak signal
Only generic contact, quote, or consultation CTAs.
Strong signal
Specific audit, scorecard, calculator, demo, or entry offer.
Before unit
Score
-/5
Interested prospects receive useful education and clear prompts to take the next step.
Weak signal
Content exists, but follow-up and next steps are passive.
Strong signal
Education handles objections and guides prospects to conversion.
During unit
Score
-/5
Your first paid or sales-step offer feels easy, safe, and different from a generic quote.
Weak signal
The buyer must speak to sales before understanding basics.
Strong signal
Named offer with scope, timeline, deliverables, and next step.
During unit
Score
-/5
The buyer journey is intentionally designed from first inquiry to first result.
Weak signal
Delivery works, but expectations and milestones are unclear.
Strong signal
Mapped onboarding, status updates, milestones, and reassurance.
During unit
Score
-/5
Customers receive useful follow-up after payment or delivery, not only before the sale.
Weak signal
Attention drops once payment or delivery is complete.
Strong signal
Scheduled post-sale support, check-ins, and satisfaction prompts.
After unit
Score
-/5
Past customers are segmented and nurtured toward repeat purchases or expansion.
Weak signal
No planned relationship after the first transaction.
Strong signal
Customer database, next-likely-need map, and retention calendar.
After unit
Score
-/5
Customers know exactly who to introduce and how to make the introduction easy.
Weak signal
Referrals are hoped for, not prompted or tracked.
Strong signal
Specific referral prompts, timing, scripts, partners, and tracking.